More Mob in the News

July 3, sp!kded online ran a piece on the Mob Project, connecting it, as is the trend these days, to that of-the-moment book Smart Mobs: The Next Social Revolution, by Howard Rheingold.

July 8, USA Today's Whitney Matheson, in her "Hip Clicks" column, took note of the phenom, referring to it as a "trend" that is "spreading."